TAQUA — The Flow of Fire
Our own flagship two-day rock festival — T Vintage Hotel, Bangkhla Chachoengsao, 17–18 April 2026. Adsventure ran the full creative: identity, poster, teaser video, lineup reveals, stage backdrop design and on-site content capture.
Retrospect, Silly Fools, Tito, Mayan, Far Away, Joy, Lila, Mellow, Away and G on one bill, over two nights. We built the fire-and-brimstone identity from scratch — poster, key art, teaser film, lineup-reveal motion graphics and the physical stage backdrop — then covered the event itself.
"An identity built on fire."
The TAQUA mark and poster system carry one motif — molten type wrapped in flame — reused across the official poster, social key art and print. Designed to read instantly as metal/rock, even before the lineup does.
"Hype, built frame by frame."
A cinematic teaser — an ancient grimoire and a burning trident — opened the countdown. From there, animated lineup-reveal reels dropped the artists in fire-framed cuts, timed to social to build week-over-week hype before doors.
"Ten artists, ten drops."
Every act on the bill got its own fire-and-brimstone reveal card — same world as the main poster, built individually so each artist had something to post the day their slot dropped.
"Real fire. Real crowd."
The dragon-and-castle backdrop we designed for the stage translated the poster's world into the physical build — right down to the entrance gate and the sponsor signage on the floor. On the night, standing tickets ran ฿499 (฿800 for both days) and tables from ฿3,500 with 18 beers — and the floor filled to match the key art.
